Sunday, January 27, 2008

Hyperreality-reality and Love

Hyper-reality has tremendously affected the American perception of love and relationships in today's culture. One reason it has affected the American perception of love and relationships is because it causes people to take "someone else's version of reality on board as his or her own". For example, if someone takes on the reality of the tv show Two and a Half Men, they will be taking on a reality filled with one-night stands and promiscuity. This is evident in the fact that more people these days consider one-night stands perfectly acceptable and use sex as a basis of how successful their relationship is. Another reason it has affected the American perception of love and relationships is because the media attempts to project an image they hope others will buy into. A great example of this is the Axe commercials, where the men put on their Axe deodorant and all the women proceed to attack them. The commercial is touting lust as opposed to real love.

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